The infrastructure play in the $1.5 trillion foodservice market
Sous Tech is building the technological backbone that enables restaurants to scale margins, not headcount. We solve the most critical operational challenges in one of the most resilient industries in the world.
$1.5T Market Opportunity
The Market Opportunity
A $1.5 trillion industry desperate for solutions
The U.S. foodservice industry is not only massive it's highly fragmented and operator-led. Decision-makers are actively seeking solutions that increase efficiency without sacrificing quality. They're motivated by the most powerful force in business margin protection.
U.S. foodservice market projected for 2026
Of operators actively seeking scale solutions that reduce headcount dependency
Waste reduction possible through integrated systems (vs. 18% with training alone)
Why Sous Tech Wins
The architecture that matters
Augmentation, not replacement
Every failed food-tech company made the same mistake. They tried to replace the chef. Sous Tech is fundamentally different. We automate the repetitive, error-prone "science" of food prep so culinary teams can focus on the "art" creativity, quality, consistency.
This philosophy isn't just humane. It's strategically brilliant. It means:
Operator buy-in. Chefs and owners want tools that enhance their team, not replace them.
Retention. Better tools mean happier teams, lower turnover, less training cost.
Quality assurance. Precision tools improve consistency while respecting culinary craft.
The Sous Tech Difference
Automated portioning with precision consistency
Real-time inventory and demand forecasting
Labor optimization, not elimination
Built by people who've worked the line
Industry backing from successful operators
The Path Forward
Execution timeline
2025
Prototype validation and closed-beta testing with industry partners
2026
Full market launch with pilot programs at flagship locations
2027+
Scale across regions and restaurant groups. Build the infrastructure layer.
FAQ's
Common questions,
answered
Need a quick walkthrough?
Book a call with Ashton, to see how starter can help your business.
or email us your queries at hello@soustech.com
What is the total addressable market for this technology?
The U.S. foodservice industry is projected to reach $1.5 trillion by 2026 . Within this market, nearly 90% of operators are actively seeking solutions to combat rising labor and operational costs.
Who is backing Sous Tech?
Sous Tech is strategically backed by Timmy McCarthy, the founder of the largest Raising Cane’s franchise in the United States . This partnership provides us with deep operational insights into high-volume foodservice.
What makes Sous Tech a better investment than other food-tech?
Most competitors fail by trying to automate the chef out of the kitchen. Sous Tech addresses systemic inefficiencies through infrastructure that augments existing labor, making it a more practical and scalable solution for real-world kitchen environments.
What is the company's long-term vision?
Founded in 2022 by Ashton Horiuchi and Owen Presper, our vision is to build the technological infrastructure that will power the next generation of the global food industry.
Ready to invest in the future of food?
We're seeking partners who understand both the scale of the opportunity and the commitment required to transform an industry. Let's talk about how to capture the next trillion-dollar shift in foodservice.